The Blog

From airlines to supermarkets to food delivery, it is not a question that chatbots are disrupting the way companies and brands interact with customers. One area in the corporate world, however, where they haven't received so much publicity is in the enterprise space.

For better or worse, our society is hooked on digital content. The outlets people previously turned to for content–newspapers, TV and radio–are going digital to join an endless stream, with stories, music, ads, videos, and everything else on the web. However, this content only garners our attention for a few fleeting seconds, before we move on.

Chatbots are a marketing tool that all brands can offer as a service to their customers. The ways in which brands use chatbots today only represent a small portion of the trending text-based communication service. Brands should be very excited about implementing chatbots into their marketing strategy.

Everybody is aware how much technology has changed the ways in which sports fans consume content and engage with their favorite teams, players and sponsors. From social media to live streaming, fans now have endless options to stay updated, in real time, with the sports content that matters most to them.

At BetterBrand we are helping brands and publishers to engage with consumers more effectively across a number of different platforms and channels. We help guide them towards making the best use of their content and other assets, to make a highly impactful connection with their audiences across social platforms.

More than anything else, marketing in the Internet era seems to be a matter of figuring out ways to get heard over the very loud “static” that we are constantly surrounded with. For small online business owners, solving this challenge is especially challenging.

Despite Microsoft’s best efforts (a $26 billion LinkedIn acquisition is very distracting indeed), no one in the tech community could escape Apple’s various announcements at World Wide Developers Conference (WWDC). A key theme of the iOS 10 portion of Craig Federighi’s presentation was a pivotal new commitment to openness.

While the advent of the internet has fundamentally changed the way we live our lives, disrupting everything from dating and shopping to education and transportation, it certainly did not herald the end their evolution. Broadband, social networks, mobile technology and more recently chat apps, have each, in its turn, upended everything all over again.